Q. Manish is going on a vacation and needs to book a hotel. He shortlists 3 hotels and is now comparing them on the basis of cost, facilities available and proximity to tourist sites. Which step of decision making is Manish performing?

The correct answer is: (C) Evaluating the alternatives

Explanation:
Manish has already shortlisted 3 hotels, which means he has already generated the alternatives (Step A). Now, he is comparing these hotels based on specific factors such as cost, facilities, and proximity to tourist sites. This process of comparing and analyzing the options against the selection criteria is called evaluating the alternatives.

– Generating the alternatives (A) refers to coming up with possible options, which Manish has already done by shortlisting the 3 hotels.
– Defining the selection criteria (B) involves deciding on the factors to consider (e.g., cost, facilities, proximity), which Manish has already established.
– Reviewing the decision (D) happens after the decision is made, which is not the case here.

Thus, Manish is in the step of evaluating the alternatives.