Q. Which one of the following best describes the term “greenwashing”?
a) Conveying a false impression that a company’s products are eco-friendly and environmentally sound
b) Non-Inclusion of ecological/ environmental costs in the Annual Financial Statements of a country
c) Ignoring the disastrous ecological consequences while undertaking infrastructure development
d) Making mandatory provisions for environmental costs in a government project/programme
Correct Answer: a) Conveying a false impression that a company’s products are eco-friendly and environmentally sound
Question from UPSC Prelims 2022 GS Paper
Explanation :
Greenwashing
Greenwashing is a deceptive marketing practice where a company falsely portrays its products, services, or business practices as environmentally friendly or sustainable. This misleading tactic involves using labels, advertising, and PR campaigns to create a facade of environmental responsibility, often to capitalize on consumer demand for eco-friendly products without making substantial changes.
The Goal of Greenwashing
The primary goal of greenwashing is to mislead consumers who are looking to make environmentally responsible choices, thereby benefiting from the market trend without being genuinely sustainable. This not only deceives consumers but also undermines the efforts of businesses that are truly committed to environmental sustainability.
Why Greenwashing Matters
Greenwashing matters because it hampers the ability of consumers to make informed decisions and supports businesses that are not truly invested in the environmental cause. By understanding and identifying greenwashing, consumers and regulators can push for more authentic and transparent environmental practices in the marketplace.
